Farber Brand Identity

This is our logo. It’s in the Pantone colors 7621 (red) and 431 (gray) with the Custom Coach being in 2745 (blue). Our logo should be presented in these colors whenever possible, although there are variations that fit other situations, outlined in the Farber Brand Guidelines (PDF).

• Do not apply any effects to the logo such as a drop shadow or stroke
• Do not change the colors of the logo to anything other than what is outlined in this book
• Do not warp, stretch, or squash the logo in any way
• When paired with our certification logos or other company logos, our logo should always be the most prominent. When these logos are placed on a colored or dark background, a monochromatic treatment in a neutral like white black or gray is ideal for the logos